SEO: Search Engine Optimization

SEO (Search Engine Optimization)

What is SEO?

SEO consulting is IDI’s main focus in online marketing. SEO stands for Search Engine Optimization and involves creating content on the website and other methods to match keywords that are typed into a search engine, typically Google. Google’s search engine provides results based on many factors and is constantly changing, but basically it always lists the most relevant results in comparison with the keywords used for the search. SEO involves content marketing, which uses texts such as your website content, blog, and landing pages. Other forms of SEO involve affiliate marketing (connecting your website with someone else’s to improve visibility through links), as well as back end SEO, which uses meta data, URLs and internal and external links. Though this requires technical knowledge, the idea behind SEO is quite simple. Think like your customer and create content that they would find interesting. Although it can be sales focused, SEO is not necessarily just product descriptions for sales. It can include educational content, company information content for branding such as interviews and case studies, as well as how to guides and more.

Advantages of SEO

  • Long term content that markets 24/7
  • Creates relevant content that can be used on all online marketing channels
  • Heavily enhances brand awareness
  • Can reach niche demographic better
  • No continual payments to paid ads

Disadvantages of SEO

  • Can take over 6 months before top ten ranking is achieved
  • If in a saturated market, finding proper keywords can be difficult due to bigger competitors
  • Can’t calculate exact ROI

Pricing for SEO Consulting

Prices vary heavily depending on the depth and timeline of the SEO campaign. Please contact us for a free quote.

Get in Touch

No matter whether you have a question about how online marketing can help your business or you’d like to get started with the first campaign, we are here to help.

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