SEA: Search Engine Advertising

Help with Adwords: Fast and Effective Results

What is SEA?

One common question we receive is how to get help with adwords. SEA stands for Search Engine Advertising and involves paid advertisements via either the Google search or Google display network (Google Adwords). Using keywords and demographic information to match with a target market, SEA is the quickest and most effective way to sell products and services on a short-term basis. SEA is recommended for seasonal sales and also helps to jump start brand awareness. All types of businesses can experience the benefits of SEA, but it takes knowledge of how to do so for the best results.

Advantages of SEA

  • Good for selling products with seasonal sales
  • Can target exact niche demographic
  • Heavily enhances brand awareness
  • Uses SEO’s keyword structuring premise to rank on Google,.i.e. use of keywords to sell products/services
  • Can calculate exact conversion rate
  • Good for new websites to gain starter traffic

Disadvantages of SEA

  • If selling products in a saturated markets, pay per click (PPC) rates can be expensive
  • Ads can only be run for the duration placed and then expire once budget is met, so the budget needs to be continuously renewed and the ads re-implemented

Pricing for Help with Adwords

Prices for SEA strategies depend heavily on the budget invested into the advertising itself. Simple strategies begin at €300, but can be more depending on the business and what you would like to sell. In general, the larger the budget, the larger the return that can be gained. To find out which online marketing method is right for your business or how to set this budget, contact us for more information.

Get in Touch

No matter whether you have a question about how online marketing can help your business or you’d like to get started with the first campaign, we are here to help.

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