Online Marketing Services
Are you in need of online marketing services? Does the world of digital marketing feel like a scary, complex or unapproachable world? Or maybe you have a thriving business but would like to expand your digital presence and need help with where to begin? Or are you interested in entering the German market from abroad?
We at Integrated Digital Innovations provide help by simplifying the highly complex field of digital marketing. With our years of experience and comprehensive knowledge in various industries, including tourism, E-Commerce, digital education, online services and more, we can provide a helping hand for your individual business. We offer services including expert level SEO, content marketing and blogging expertise, paid and organic social media strategies, SEA (advertising on Google), as well as German to English translations, and native English speaker level proofreading and editing. No matter your needs, we offer help to private individuals, as well as various levels of companies.
Overview of our Online Marketing Services
SEO Online Marketing Services: Blogging, Content Marketing, & Copywriting
If you are considering SEO as a digital marketing method, you’ve come to the right place. As an online marketing consultancy specialized in SEO in a variety of industries, we can ensure that you can experience the long-term benefits that SEO marketing provides. We can provide keywords for external writers as well as handle the complete SEO strategy from the ground up, even if your website is not yet complete.
SMM (Social Media Marketing)
Using social media as a part of a digital marketing campaign is absolutely essential nowdays – and this doesn’t mean paid. Organic (unpaid) social media advertising can still provide enormous benefits to any digital marketing strategy. The key is to choose the combination of platforms that work for your individual business. Helping businesses get started with this decision is our specialty!
Facebook is one of the most effective and free marketing tools available for businesses. Though paid advertising can also be highly effective, there can still be massive benefits from organic (unpaid) Facebook content. Creating regular Facebook content is a great way to interact directly with potential customers on a long-term basis. When customers feel engaged with the brand, they are most likely to make purchases. Facebook serves as an ideal platform for networking and sharing educational information via blogging or other web pages, providing a direct like for a customer to learn something from this content, become interested in your website, and then make a purchase or inquiry.
Many social media campaigns lump Facebook and Instagram content into one category. However, if that were accurate, then why do users still utilize both platforms? As opposed to Facebook’s networking and educational opportunities, Instagram is more interesting for the end user. People use Instagram to find inspiration and experience well-being. Engage repeat users through Instagram by showcasing their potentially improved lifestyle through your product or service.
LinkedIn marketing is one of the heaviest growing marketing platforms for businesses. Because LinkedIn provides unique marketing opportunties for the B2B sector, considering implementing LinkedIn content or groups could provide new benefits to your online business.
SEA (Search Engine Advertising)
SEA or advertising on Google is still the most effective way or marketing on a short term basis. SEA may work for you if your business is focused on E-Commerce and has seasonal purchasing periods. When used in combination with organic social media content, as well as on your website, SEA can be an effective way for start ups to gain their first brand awareness.
Furthermore, many business owners assume that using SEA means they need a massive budget. On the contrary, it is quite the opposite. Using similar search algorithm friendly techniques as SEO, you can still achieve success with a smaller budget.
Complete Online Marketing Services
No matter whether you are a start up or an experienced business owner, entering the digital marketing world can often be daunting. We can help narrow down the possibilities that fit for your individual business and help guide you along the way. We offer expertise that works within your budget, but still provides the most effective marketing strategy.
Help with Entering New Markets
In the past, reaching new foreign markets was much more complicated. It often involved sending a representative to that foreign market and completing research that was time-effective and difficult to measure. Now with the modern online marketing tools available, it is possible to access new markets much more easily. New demographics are now easy to target using customer metrics tracking.
Native Speaker Text Translations
In addition to our consulting services, Integrated Digital Innovations also offers translation services at a native speaker level. If your website requires a translation to English, we are happy to help with this. Furthermore, we have experience translation various types of text in the medical industry, engineering, academia, university and job application documents, published books, online content and more.
Furthermore, if you are in need of translations for other types of documents we have experience translation various types of text in the medical industry, engineering, academia, university and job application documents, published books, online content and more.
Native English Speaker Proofreading & Editing
In addition to our translation services, it is also possible to receive proofreading and editing on all documents listed above. The benefit to having a native English speaker proofreading is that you can be sure your text or website has the highest quality of English.
WordPress Website Development
If you require updates to your website or would like to create a website from scratch using WordPress, we can help do this. WordPress is currently the number one content manager used by developers around the globe. So if you would like your website to easily function for the long-term, WordPress is the most recommended option to use.
Related Online Marketing Services: HR & Legal Services
IDI specializes in helping with transitions to new markets. In some cases, this means understanding new labor law, potentially hiring new personnel, tax law, as well as important and export issues. If need help with any of these items, we provide holistic HR & legal services.
In House Employee Training
Online marketing is a highly evolving field. IDI’s intention is to always stay at the forefront of any changes being made to online marketing methods, strategies and tools. If you would like a presentation or workshops for your online marketing department to keep them informed about any changes or to learn new online marketing methods, we are here to help.